WILDBERRIES ITALY SPAIN FREE

No other e-commerce giant has anything close to this Wildberries network. Now, she’s Russia’s richest woman, and Wildberries is Russia’s single largest e-commerce platform by sales revenue. The e-commerce giant was founded by Tatyana Bakalchuk, a former English teacher, who created the company in her Moscow apartment while on maternity leave in 2004.

Wildberries, which began as a fashion platform, is an obvious candidate. The shortage of existing payment services and delivery networks to piggyback off makes it difficult for brands to establish their own independent e-commerce stores, and with so many different e-commerce platforms still trying to secure a piece of the market it’s not always obvious who would make the best partner. That fragmentation may be helping to drive competition among some players, but it poses a challenge for fashion brands and businesses trying to sell online in Russia. Indeed, Russia’s top five e-commerce platforms account for just 27 percent of the $30 billion e-commerce market compared to 63 percent in the US and 83 percent in China. “In Russia the audience is quite segmented, and people are loyal to the exact platform they’ve tried and found satisfactory,” says Alexander Shumsky, president of the Russian Fashion Council and Mercedes-Benz Fashion Week Russia.

WILDBERRIES ITALY SPAIN FREE

In recent years, a number of platforms have stepped up to tap this opportunity and fix some of the remaining obstacles, incurring significant costs to provide services including fast, free delivery and payment on arrival, but at this stage it’s hard to declare an outright winner.įashion Retail At Luxury Store Fashion retailer in Moscow, Russia. That amounts to a market opportunity greater than both France’s and Italy’s. That leaves plenty of roubles on the table for whomever can grow e-commerce sales in an apparel market worth $44.5 billion in 2019, according to Euromonitor International. Today, online accounts for just 5 percent of total retail sales in Russia compared to around 14 percent worldwide, according to Russian internet consultancy Data Insight. “As our famous novelist Gogol once said, there are two misfortunes in Russia: fools and bad roads,” quips Krymova, who co-founded fashion consultancy Dear Progress three years ago.ĭeliveries have historically been slow and unreliable in this colossal market stretching more than 9,000 kilometres across eleven time zones, a fact that has contributed to lower consumer uptake of e-commerce than in other markets. Long-suffering customers helped highlight the problem by circulating a video made by a young woman who went to her local post office to enquire about a hoodie she’d ordered only to find it being worn by one of the staff there, says Moscow-born consultant Sasha Krymova.ĭelivery theft has fallen significantly in the years since, but Krymova says the lack of dependable logistics infrastructure and quality payment methods continues to make e-commerce difficult in Russia.

The theft of packages sent through the Russian Post system was so commonplace ten years ago that it became a meme.

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